Founder and CEO, Nadia Parekh, came into the world of bakery via the route of being a clinical psychologist. She went on to train at Le Cordon Bleu London before working in pastry kitchens in London and Dubai. After plenty of sweet experience, she decided to treat Dubai residents to beautifully decorated desserts that look too good to eat. Based in Dubai, she currently runs a home based catering company called Melange.